Figma
UX/UI
User research
Collaboration
My group (3 computer science Students and me as a design student) was tasked with finding a design solution for our client: UX Was Here, to tackle various challenges faced by the company in a week's duration. UX was Here (UwH) is a collaborative platform for UX enthusiasts. I as a design student took the Creative Lead of the project and overlooked prototyping of the proposed solution on Figma.
Video runthrough of the Prompt Feature that we introduced on the platform to provide more incentive for users to post about
The challenges of the company that were being tackled were: High turnover of users who join the platform but do not engage with it frequently, Less user incentive to interact with the platform, Effective onboarding of new users.
As the creative lead, I researched about reasons for high turnover on an online community platform. There were many gaps in the secondary research being based off common human behavior.
I created a survey to understand in-depth and personal user behavior. An affinity diagram of responses from over 20+ UX Professionals in a survey designed to understand the social media engagement among UX Professionals suggested the willingness to post but lack of content ideas.
After presenting my findings to the team in an affiny map (image), we converged on a solution. For effective time management, I created a Gantt chart to delegate tasks to create a slide deck while I prototyped our solution on Figma.
We created a video for our pitch that summarises our design
The following questions were added to the survey for UX professions to understand their social media usage patterns
We had positive contribution to our survey. We had 11 UX professionals responding to their habits that helped us to draw conclusions.
As a design student, I had prior knowledge about the various design research methods that comes in handy during the ideation process. Communication among the team was challenging as CS students were not aware about it. For this, I had a briefing session before working on tasks of the day so that all of us were on the same page.
After delegating the tasks, a collaborative Gantt chart came in handy to check the team progress.
UX Was Here was struggling with getting people to post compelling content and promote app usage. Through our research, we framed our problem statement as:
How might we help assist UX professionals find value, in giving back to the community by providing insights, sharing resources and engaging in activities to foster learning?
We created a slidedeck for citching our solution to our client. We included all the necessary details that was needed to convince the client about our solution
UX professionals who find value in giving back to the community can benefit from narrowed topic suggestions. This eliminates the tedious process of coming up with a post idea. Providing designers with the opportunity to pick between prompted discussion topics would serve as an incentive to contribute to a learning community where they might gain the satisfaction of contributing to the learning development of newer designers.
Other solutions that we explored but did not pursue due to lack of evidence were as follows:
